December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Scott’s Miracle-Gro Is Seeing Green With Retail Media

It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Home Depot+.) Lawncare brand Scott’s was a pilot partner for Home Depot’s nascent […]

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