AdExplainer: The Rise Of Sell-Side Curation

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side. Publishers have strong insights into user browsing behavior that advertisers can use for […]

The post AdExplainer: The Rise Of Sell-Side Curation appeared first on AdExchanger.

AdExchanger