November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Forget ROAS? The New Retail Metrics Game

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. And don’t get me started […]

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