Programmatic used to be an all-you-can-eat cookie buffet. Now, however, programmatic is embracing quality, as curated deals take off and made-for-advertising websites shutter. We discuss these interlocking trends on this week’s podcast. First, we talk about the rise of curated deals. The loss of cookies has prompted ad tech intermediaries to bundle inventory in different […]
The post The Shrinking Open Web appeared first on AdExchanger.
More Stories
5 Questions For…CNBC’s Carl Quintanilla on Nvidia CEO’s Shocking Departure
AI Creative In The Programmatic Loop
Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic