The LadBible Group, With Betches in Tow, Signs Peacock Partnership

Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG’s first major foray into the U.S. market since acquiring Betches in October for $ 24 million. As part of the agreement, LBG and Betches will drive engagement to Peacock’s unscripted television programming through social media, digital…
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