Stuff Group and Brodie Kane Media join forces

Stuff Group and Brodie Kane Media are joining forces as part of a partnership that will provide new opportunities for audio products and sponsorships.

Brodie Kane Media produces a number of podcasts, including The Girls Uninterrupted, which is sponsored by Green Cross Health, Kiwi Yarns and Three Gals, One Beehive.

Stuff Head of Audio Laura Heathcote said the partnership comes during a period of ambitious growth for the audio division.

“Our podcasts are going from strength to strength – last month we won Best New Audio Product at the
International News Media Association’s global awards in London for Newsable; our new crime series The
Lost Boy is currently one of the top charting podcasts in Aotearoa and the first of our new paid
subscription products,” says Heathcote.

“It’s no secret that Stuff Audio is on a roll and joining forces with Brodie’s exceptional brand talent is a
fantastic fit. Brodie’s worked incredibly hard to build strong, loyal audiences for these podcasts and by
leveraging the scale and reach of Stuff, these great listens will now reach the ears of even more Kiwis.”

Kane says, “I get to chat to some of the country’s most captivating personalities for Kiwi Yarns,
and talk the walk of everyday women with Gracie Hitchcock and Caitlin Marrett in The Girls
Uninterrupted. I’m stoked to be working with Stuff to connect both of these podcasts with more listeners
across the motu.

“This is a real pinch-me moment showing how far Brodie Kane Media has come. My podcasts started in
the middle of the 2020 lockdown in my bedroom at Waikuku Beach with my Mum and Connor Dog as
my chief advisers, and now Brodie Kane Media is partnering with New Zealand’s leading media
organisation. I can’t wait to see what this partnership will bring!”

New Zealanders are avid podcast listeners, and the direct, intimate nature of podcasts makes them a
key brand channel in Stuff’s ecosystem of products. The integration opportunities on offer create a
compelling and engaging platform for brands to own.

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