December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What a $76 Billion NBA Media Deal Means for WBD and the WNBA

Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of a $ 76 billion, 11-year media deal that would give NBC the largest stake ($ 2.5 billion per year for roughly 100 games, half…
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