November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast

U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected. Wieser expects total advertising spend…
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