December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework

Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had publishers freaking out because they thought it would be like a built-in ad blocker for Safari? No. But Apple did announce a partnership with OpenAI that will incorporate ChatGPT into all of its products that […]

The post Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework appeared first on AdExchanger.

AdExchanger