December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Equativ Is Acquiring Sharethrough to Compete Among Undifferentiated SSPs

Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $ 200 million. The deal will be funded…
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