November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Advertisers Miss In Their Quest To Reach Hispanic Audiences

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

The post What Advertisers Miss In Their Quest To Reach Hispanic Audiences appeared first on AdExchanger.

AdExchanger