Retail media networks are slated to be one of the key themes at this year’s Cannes Lions Festival. Retailers’ buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses–but it’s not without challenges. Roundel, Target’s retail media network, is headed to Cannes alongside numerous other major RMN…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech