Roundel’s Sarah Travis on How the Retail Media Network Is Preparing for the Future

Retail media networks are slated to be one of the key themes at this year’s Cannes Lions Festival. Retailers’ buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses–but it’s not without challenges. Roundel, Target’s retail media network, is headed to Cannes alongside numerous other major RMN…
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