November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oscar Mayer Made Its First Beauty Ads, But There’s a Twist

Oscar Mayer smokes its thick-cut bacon for 12 hours. To draw attention to that fact, the brand took an unusual approach that hijacks beauty advertising. The campaign, by agency Johannes Leonardo, features a series of 15- and 30-second spots that start simply, with shots of the meat slowly cooking and an explanation about how that…
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