Interactive OOH campaign shows off Samsung’s AI features

A new campaign for Samsung has showed off the advanced AI features of the latest Galaxy S24 Ultra and S24+ smartphones.

Created by oOh!media, Samsung, Spark Foundry and Tribal, the out of home campaign used a push-button interactive build, changing the way audiences engage with outdoor advertising. 

The campaign was brought to life with five special builds in key locations across Auckland Tāmaki Makaurau, Wellington Te Whanganui-a-Tara, and Christchurch Ōtautahi.

Commuters were encouraged to interact with the campaign by simply pushing a button, triggering an instant enhancement of blurred visuals into sharp clarity. This interactive experience lasted for a brief period before the frosted film returned.

This initiative not only showcased the Samsung Galaxy S24 Ultra & S24+ Galaxy AI features and unbelievable 200MP camera, but it highlighted oOh!’s innovative and creative approach to OOH advertising. 

Corinne Wilken, Creative Services Director at oOh!media New Zealand, highlights, “This campaign is a great example of how we collaborate at oOh! to bring together tech and creativity, making sure we truly engage with our audiences.” 

Christine Lightfoot, Head of Marketing Communications at Samsung Electronics, says, “We were excited about collaborating together with the oOh! team to bring to life our new Galaxy AI features available on our latest S24 series.

“It was important for us to bring these features to life in an interactive way to surprise and engage our target audience and with this opportunity it gave us a great unique way to do just that in a simple, yet very effective and memorable way”. 

These interactive screens were available to experience until June 2nd. 

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