MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in on AI-generated creative.
The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in on AI-generated creative.
The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs