MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in on AI-generated creative.
The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in on AI-generated creative.
The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion