November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Martin Sorrell Has a Plan to Bring S4 Back to Growth

CANNES, France–It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each. S4 also scored two early and major wins…
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