Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […]
The post The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run