December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Orange’s Ad Just Won a Cannes Grand Prix, a Turning Point in Women’s Sports Marketing

Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
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