FIFA+ scores big in Aotearoa with goal-worthy MediaWorks campaign

AUCKLAND, Today: FIFA+ has made a groundbreaking entry into New Zealand, backed by a vibrant multimedia campaign across MediaWorks outdoor, audio, and digital platforms. Kiwi fans are in for a treat!

FIFA+ streams all domestic football, including the National League and Chatham Cup, plus all international fixtures of the Ford Football Ferns and All Whites. It’s the go-to for football entertainment.

To boost viewership, FIFA teamed up with MediaWorks Direct Sales and in-house creative agency Passionfruit. They delivered a dynamic, engaging campaign that brought FIFA+ to life across multiple platforms.

“MediaWorks’ unique and diverse platforms helped us achieve mass reach to showcase the exciting array of content on the platform including FIFA originals, documentaries, and archive matches from previous FIFA World Cups.”

Alex Kenny, Creative Director at Passionfruit, said, “With a focus on Auckland’s Britomart Station as the hero, Passionfruit crafted a visual treatment that spoke to football lovers. Through multiple touchpoints, the FIFA+ creative escorted Kiwis as they journeyed through the bustling downtown commuter hub.”

Charlotte Blurr, Director of FIFA+, remarked, “We are incredibly excited to launch FIFA+ in New Zealand, with Kiwi football fans being the first to have an exclusive look at what FIFA+ has to offer.

“MediaWorks’ unique and diverse platforms helped us achieve mass reach to showcase the exciting array of content on the platform including FIFA originals, documentaries, and archive matches from previous FIFA World Cups. We can’t wait to see how Kiwi fans engage with FIFA+,” Charlotte added.