A group of industry vets with experience developing, building, supporting and analyzing retail media networks (RMNs) as far back as 2004, announced a new venture: Colosseum Strategy. Commerce media has swept through the Cannes Lions Festival this year, with major retailers taking up space on the beaches and in the harbor while agencies and tech…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee