December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action.  On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

The post The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue appeared first on AdExchanger.

AdExchanger