Cannes is where deals get done – and sometimes don’t get done. MediaMath knows this all too well. In Cannes last year, MediaMath was in the midst of furiously attempting to get itself acquired, a final lifeline before having to go out of business. Those negotiations ended up falling apart and MediaMath went bankrupt one week […]
The post MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell appeared first on AdExchanger.
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