September 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How HBO Got a 270-Foot Dragon on the Empire State Building: ‘This Is F*cking Crazy’

Successful scheming in House of the Dragon requires having several backup plans–and when it comes to real-life dragons, it’s no different. As part of its global campaign for House of the Dragon, HBO and Max put a 270-foot installation of Vhagar–the biggest dragon in the show–on top of the Empire State Building just ahead of…
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