Successful scheming in House of the Dragon requires having several backup plans–and when it comes to real-life dragons, it’s no different. As part of its global campaign for House of the Dragon, HBO and Max put a 270-foot installation of Vhagar–the biggest dragon in the show–on top of the Empire State Building just ahead of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist