The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers. At the heart of these changes lies supply-path optimization (SPO), designed to streamline ad buying by ensuring transactions occur through the most efficient and transparent pathways possible. As the programmatic ecosystem matures, the role of […]
The post The Supply Side’s Crucial Role In SPO Accountability appeared first on AdExchanger.
More Stories
Kristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
Satellite TV Giants DirecTV and Dish Near Merger
Domino’s launches mental health conversation cards