November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Supply Side’s Crucial Role In SPO Accountability

The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers. At the heart of these changes lies supply-path optimization (SPO), designed to streamline ad buying by ensuring transactions occur through the most efficient and transparent pathways possible. As the programmatic ecosystem matures, the role of […]

The post The Supply Side’s Crucial Role In SPO Accountability appeared first on AdExchanger.

AdExchanger