Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]
The post Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports appeared first on AdExchanger.
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