November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: How Shake Shack Used Reddit and AI to Drive Sales

Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used full service agency Known’s Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. The bot zoned in on phrases such as “healthy lunch on Sunday,” “where can…
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