June 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Are Missing Out on the $4 Billion Women’s Sports Merch Market

The athletes and partners in women’s sports would give the shirts off their backs to keep the game growing–if those shirts were available. During big events in women’s soccer and basketball within the last year, sports apparel makers have had difficulty meeting the moment. During England’s run to last year’s Women’s World Cup Final, goalkeeper…
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