November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Oracle Advertising Is Really Shutting Down

Oracle Advertising’s recent news that it’s shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced…
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