Effie Case Study: Why Progressive and Arnold Have Relied on Flo for 15 Years

In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an advertising message that would suit the edgy national mood. Most defaulted to cliches: “We’re all in this together,” “In these trying times,” “We’re there…
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