November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Tips From Ad Agency Leaders on Adding a Media Department

When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency’s media practice, he bought a book about it. “We all went out and bought a whole bunch of physical books to read. I mean, I didn’t know what an effective commission rate was five years ago,” Simms told ADWEEK….
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