It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal. But that fear has caused “a massive overcorrection,” says Mia Libby, the WSJ’s SVP of enterprise, on this week’s episode of AdExchanger Talks. It’s okay – and an […]
The post Brand Safety Is Critical – But Don’t Overdo It appeared first on AdExchanger.
More Stories
Paddy Gower’s live tour hits Kiwi towns
New York Magazine Suspends Olivia Nuzzi Following Alleged Affair With RFK Jr.
2024 Creative Floor win for Essence Health Agency