Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen

You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a complex system? Well, programmatic advertising is a very complex system, and it’s got a well-earned reputation for murkiness. But many of the factors that contribute to opacity in the supply chain aren’t unknown unknowns. Low-quality […]

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