You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a complex system? Well, programmatic advertising is a very complex system, and it’s got a well-earned reputation for murkiness. But many of the factors that contribute to opacity in the supply chain aren’t unknown unknowns. Low-quality […]
The post Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen appeared first on AdExchanger.
More Stories
Kiwi gamers unite for epic boss battle at Spark Game Arena Live
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
Paddy Gower’s live tour hits Kiwi towns