November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retail Media’s Top 3 Growing Pains (and How to Navigate Them)

As retail media soars to the top of every industry event’s agenda–and list of most-used buzzwords–developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources–including industry analysts, media buyers and retail media executives–three major pain points have emerged that RMNs and their partners grapple with as the…
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