In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […]
The post The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising appeared first on AdExchanger.
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