December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service

BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.

The post BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service appeared first on AdExchanger.

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