November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Knix Will Pay Athletes to Talk Publicly About Their Periods

Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year, the bold campaign calls attention to the fact that periods are a reality for almost all menstruating athletes,…
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