November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bacardi Takes A Sober And Serious Approach To Customer Data Collection

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […]

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