November 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions

Six ad firms–including four that buy online ads and two whose technology helps sell ads–have told ADWEEK that they are limiting their clients’ exposure to streaming ads from Pluto TV, whose parent company Paramount has agreed to merge with media company Skydance. They are worried that Pluto TV is taking advantage of programmatic auctions to…
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