With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
The post Why Sponsors Love Niche Sports; Does GAID Need Aid? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
With the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus Their Efforts
Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI
Ticker: CNN Settles Zachary Young Defamation Case