December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Walmart’s Back-to-School Ad Is a 5-Minute Musical About What Kids Think Is Cool

Walmart is schooling parents in what their kids actually like. A new five-minute spot, titled “School Style Decoded,” is a music video that promotes the back-to-school trends most popular with kids. TikTok fashion influencer Taylen Biggs and YouTuber Kat Stickler star in the ad, with Biggs leading a school in a musical performance that shows…
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