TBWA\Melbourne, NAB launch 2024 Advertising Capstone Challenge

AUCKLAND, Today: Final-year advertising and marketing students in Australia and New Zealand can now join the 2024 Advertising Capstone Challenge (ACC). TBWA\Melbourne and NAB are this year’s partners.

Started in 2016, the ACC bridges the gap between classroom learning and professional work. It gives students practical experience, industry contacts, and essential career skills.

This year, participants will solve real business problems from NAB, creating innovative and strategic advertising campaigns to meet the brief.

Finalists will present their campaign ideas to a panel from TBWA\Melbourne and NAB. The winning team gets mentorships and shadows leaders across various departments.

Sarah Tukua, Client Partner at TBWA\Melbourne, says, “A career in advertising is incredibly rewarding. We are absolutely delighted at TBWA to be supporting this year’s Capstone Challenge, along with our wonderful client partners at NAB, to build a future generation of industry professionals.”

“We’re very excited to be working with both NAB and TBWA for this year’s Capstone Challenge.” – David Reid

Tom Dobson, Acting Chief Marketing Officer at NAB, adds, “We know that behind any strong brand is strong talent. That’s why developing emerging industry peers is important to us, and why NAB is stepping in to help with practical experience and industry connections through this program.

Tom adds, “We look forward to learning from students and exploring fresh ideas that can help a brand like NAB.”

David Reid, Swinburne Lecturer, says, “We’re very excited to be working with both NAB and TBWA for this year’s Capstone Challenge. Truly great brands helping foster the next generation of graduates, the next disruptors!”

“Thanks also goes to this year’s ACC sponsors: The Bureau, Advertising Industry Careers, 42 Courses, and AdNews.”

The student briefing starts online on Monday, August 5th. Shortlisted teams will pitch their campaigns to TBWA and NAB in October.

Since 2016, over 1200 students in 240 teams have participated, with more than 40 industry internships awarded to winners from 230 Australasian finalists.