November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Minimum Google just made a couple of small – but important – transparency-related concessions on Performance Max. One compromise is that third-party brand safety tech will now be available for YouTube placements. Advertisers still won’t be able to see exactly where their ads served […]

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