December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Closes Upfront With Volume Growth on Digital and Linear

Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement from Jeff Collins, Fox’s president of ad sales, marketing and brand partnerships. “Our focused portfolio of market-leading properties in sports, news, entertainment and streaming delivered year-over-year…
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