December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnite Tackles Fully Automated Prebid Wrapper Optimization

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid requests. Response times can vary based on factors like site visitors’ geographic region, what devices they’re using or whether the SSP has a server-side or client-side […]

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