December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Closes Upfront With Sports and Streaming Driving Growth

Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year, according to the company. It declined to share whether CPMs had risen or fallen. “Disney’s unrivaled storytelling paired with our unparalleled ad technology and data…
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