November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers to Order Food

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…
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