InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC)

MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used together, said Todd Morris, CEO of location data and measurement company InMarket. And Morris is willing to bet on that. On Monday, InMarket acquired ChannelMix, a marketing analytics startup primarily focused on media mix modeling. […]

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