November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry

Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next.  With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales […]

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