Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next. With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales […]
The post CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist