TelevisaUnivision Closes Upfront With High Ad Prices for Sports

TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year’s Upfront than in the past, which drove “single-digit volume growth across its linear, streaming, social and digital properties” that increased TelevisaUnivision’s CPMs (or the cost to reach…
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