November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TelevisaUnivision Closes Upfront With High Ad Prices for Sports

TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year’s Upfront than in the past, which drove “single-digit volume growth across its linear, streaming, social and digital properties” that increased TelevisaUnivision’s CPMs (or the cost to reach…
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