Senior creative Kate Brook unpacks her rucksack and joins Raydar

AUCKLAND, Today: Raydar is excited to welcome Kate Brook as their new Senior Copywriter, adding her creative talents to the team.

Kate’s journey includes roles at Colenso BBDO and FCB Auckland, as well as brand-building for pākihi Māori & Pasifika. After a year of world travel, she’s now bringing her experience to Raydar.

“The good humans at Raydar are pushing shopper in weird, wonderful, and seriously smart directions – it’s no wonder they’re at the top of the game. I’ve loved learning the dark arts of behaviour change in the shopper world – my weekly Woolies trip will never be the same,” says Brook.

“The good humans at Raydar are pushing shopper in weird, wonderful, and seriously smart directions – it’s no wonder they’re at the top of the game.” – Kate Brook

Tony Clewett, Raydar’s Head of Creative, couldn’t be happier: “It’s fantastic to be reunited with Kate. Many moons ago, when we last worked together, she was learning her craft and on the way to becoming a superb writer. Now that she’s there, we’ve nabbed her. Brilliant move on our part.”

Kate will be key in continuing Raydar’s strategic Shopper legacy, using insights to drive choices for major clients like Suntory Oceania, Fonterra, DB, and Sanitarium.

Her rucksack? Now tucked away in the spare room cupboard.